Bassetti

Bassetti

Bassetti's history is a fabric made of many threads. Bassetti pays attention to the quality of raw materials and loves to develop original and colorful products. Bassetti has always been attentive to the needs of the modern consumer, who looks for high-quality raw materials and loves to live in a free and playful way in a home where he can surround himself with original and colorful, practical and functional products. Since its foundation, Bassetti has been a leader in the production and distribution of household linen: bed linen, terry cloth and furnishing accessories that combine innovation and creativity.

The story in brief

1830 - The story of Bassetti began in Milan in Piazza S. Stefano 2, in the heart of the ancient Ca' Granda, today the Università degli Studi. Here Carlo Baroncini, a cousin of Giovanni Bassetti, opened a shop selling cloths, damask tablecloths, linen and batiste handkerchiefs, blankets, curtains and knitwear. An enterprising man with a strong entrepreneurial mentality, Carlo Baroncini invested in production autonomy to ensure consistent quality and an increase in volume and turnover. He opened a hand weaving workshop in Rescaldina, which soon had more than a hundred looms in operation.

1950 - Bassetti launches a revolutionary idea: ready-made lingerie, immediately available to women who are increasingly forced to work outside the home. In the mid-1950s, Bassetti was one of the first Italian companies to invest in advertising.

1987 - Bassetti launches the Granfoulard brand, an innovative multi-purpose cloth that can bring creativity and decoration to any room in the house. The collection is a huge success internationally, with more than a million units sold.